See the revenue your vanity metric is hiding.
Enter your program below. We'll show deterministically attributed advocacy revenue beside the EMV / engagement estimate incumbents report — side by side, live. The model uses illustrative constants until Pluto's attribution model is published.
Pluto's advocacy layer is an early-access pilot build on VYG's live data layer and attribution. Where this playbook says Pluto does something, read: the pilot is built to.
Why the two numbers diverge
Incumbent advocacy tools report Earned Media Value — impressions multiplied by a made-up CPM — or an engagement-weighted estimate. Both are proxies for revenue no one measured. The number is large by construction, and it grows with reach whether or not a single order followed.
Pluto reports the other thing: the orders your advocates actually closed. Recruitment happens at the post-purchase SMS moment, so every advocate carries a real click that resolves to a real pixel and a real order — one auditable row per attributed sale, scoped to the advocate who drove it. Code-plus-link attribution captures more of the truth than a bare link, which is why the method toggle moves the Pluto number, not the vanity one.
This calculator uses illustrative constants until Pluto's attribution model is published. The point isn't the exact dollar — it's the gap. The download is the static methodology report, not a personalized run against your inputs.