Advocacy revenue is a system of record—
not a vanity metric.
Frameworks, calculators, and field notes for running creator advocacy on deterministic attribution. Every play, grounded in what the math actually proves.
The Advocacy Attribution ROI Calculator
Enter your program. See real attributed revenue beside the EMV number incumbents report. Feel the gap.
Interactive · Calculator Open calculator → № 02Stop Measuring Advocacy With Vanity Metrics
EMV, halo surveys, MMM — and the deterministic answer to each.
Framework · Measurement Read playbook → № 03The Agent-Run Advocacy Program
Recruit, vet, brief, pay, flag fraud — run by agents, not a retainer.
Framework · Agent Ops Read playbook → № 04Recruit Advocates in the Conversation
The post-purchase SMS moment beats cold outreach bots.
Framework · Recruitment Read playbook → № 05TikTok Shop for DTC Brands
A researched launch-and-scale play, reframed for creator-advocates.
Self-researched · Gap topic Read playbook → № 06Live & Community Commerce
The live-selling motion, told for brands that run on advocacy.
Self-researched · Gap topic Read playbook → № 07Whitelisting & Partnership Ads
Turn attributed advocates into paid amplification you can trust.
Framework · Paid Read playbook → № 08The UGC / Word-of-Mouth Content System
A repeatable content engine, measured as revenue not impressions.
Framework · Content Read playbook → SubscribeThe System of Record
A weekly note on advocacy you can actually attribute.
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One playbook a week. Deterministic, or we don't publish it.